Luxury Pre-Owned Car Market: Big Boy Toyz Reports ₹600 Crore Revenue in FY25
Luxury Pre-Owned Car Market: Big Boy Toyz Reports ₹600 Crore Revenue in FY25
Big Boy Toyz luxury pre-owned car market showroom in Gurgaon. The company plans to expand its presence in India’s tier-2 cities. Photo: BBT
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Luxury Pre-Owned Car Market: Big Boy Toyz Performance
The luxury pre-owned car market in India continues to show remarkable growth, with industry leader Big Boy Toyz (BBT) reporting an impressive revenue of ₹600 crore for the fiscal year 2025. This represents a substantial 40% year-over-year increase, highlighting the accelerating demand for premium second-hand vehicles across the country.
Big Boy Toyz has established itself as a dominant player in India’s luxury pre-owned car market, with its performance reflecting broader trends in consumer preferences and purchasing behaviors. The company’s strong results are particularly notable given the competitive landscape and evolving market dynamics affecting the automotive sector.
Karnataka has emerged as a particularly significant market for the luxury pre-owned car segment, contributing one-third of Big Boy Toyz’s annual revenue. This regional strength highlights the growing affluence and changing consumption patterns in India’s technology hubs, with Bengaluru driving substantial demand for premium automotive brands in the second-hand market.
Expansion Plans Across India
Encouraged by robust demand in the luxury pre-owned car market, Big Boy Toyz has outlined ambitious expansion plans targeting both metropolitan centers and emerging markets across India. The company intends to strengthen its presence in established markets while simultaneously exploring opportunities in previously underserved regions.
“Our growth strategy is to focus on expanding our footprint in key cities like Gurgaon, Mumbai, Ahmedabad, Hyderabad and Bengaluru, while we also plan to open a new showroom in Ludhiana. We are also going to launch an automotive university in Himachal Pradesh by 2026, which will foster young talent and position India as a global leader in automotive innovation.”
— Jatin Ahuja, Founder and Managing Director, Big Boy Toyz
The planned showroom in Ludhiana represents an important strategic move into Punjab’s luxury pre-owned car market, targeting the region’s significant wealth concentration and growing appetite for premium automotive brands. This expansion aligns with broader industry trends of luxury retailers moving beyond traditional metropolitan centers to capture demand in tier-2 cities.
BBT Expansion Highlights
- Strengthening presence in Gurgaon, Mumbai, Ahmedabad, Hyderabad, and Bengaluru
- New showroom planned for Ludhiana, tapping into Punjab’s luxury pre-owned car market
- Automotive university launching in Himachal Pradesh by 2026
- Focus on talent development to support industry growth
- Increased penetration in India’s tier-2 cities with luxury car enthusiasts
Perhaps the most innovative element of Big Boy Toyz’s growth roadmap is the planned automotive university in Himachal Pradesh. Scheduled to open by 2026, this educational institution represents a forward-thinking investment in the luxury pre-owned car market ecosystem, addressing skill gaps while positioning the company as an industry thought leader committed to sectoral development beyond immediate retail operations.
India’s Luxury Pre-Owned Car Market Growth
The robust performance of Big Boy Toyz reflects broader positive trends in India’s luxury pre-owned car market, which continues to experience substantial growth. According to the Indian Blue Book report jointly published by ‘Car&Bike’ and Das WeltAuto by Volkswagen, the overall used car market in India is projected to reach 1.09 crore units by FY28, with a market value more than doubling to $73 billion.
For context, the domestic used car industry was valued at ₹32.44 billion in FY23, highlighting the extraordinary growth trajectory anticipated over the next several years. The luxury pre-owned car market segment is expected to outpace the broader used vehicle market, with premium brands demonstrating particularly strong resale dynamics.
| Metric | FY23 Value | FY28 Projection | Growth Rate |
|---|---|---|---|
| Overall Used Car Market Value | ₹32.44 billion | $73 billion (₹6.09 lakh crore) | Over 100% growth |
| Used Car Market Volume | Not specified | 1.09 crore units | Not specified |
| Luxury Pre-Owned Car Segment | Not specified | Not specified | 15% annual growth |
Industry data suggests that the luxury pre-owned car market in India specifically has been growing at an impressive rate of 15% per annum over the past five years. This consistent growth trajectory demonstrates the segment’s resilience and the increasing consumer comfort with purchasing pre-owned luxury vehicles.
Key Growth Drivers in the Luxury Pre-Owned Car Market
- Value depreciation advantage: Luxury vehicles typically depreciate 30-40% in the first 2-3 years, making pre-owned options financially attractive
- Certified pre-owned programs: Manufacturer-backed certification providing warranty coverage and quality assurance
- Rising aspirational purchasing: Growing middle and upper-middle class seeking luxury brands at accessible price points
- Shifting ownership patterns: Shorter ownership cycles among luxury car buyers
- Digital marketplace accessibility: Technology platforms making luxury inventory more visible and transactions more transparent
Digital Innovation in Pre-Owned Luxury Cars
Big Boy Toyz has established itself as a technological innovator in the luxury pre-owned car market, leveraging digital platforms to enhance customer experience and expand market reach. The company offers consumers the opportunity to browse, select, and purchase second-hand luxury cars through a dedicated mobile application, streamlining the traditionally high-touch sales process.
Beyond its own mobile platform, Big Boy Toyz also operates Cars.co.in, a specialized marketplace focused exclusively on the luxury pre-owned car market. This digital venture represents a strategic diversification that complements the company’s physical retail operations while tapping into changing consumer preferences for online research and purchasing.
“The pre-owned luxury car market in India has been growing at a rate of 15 per cent per annum over the past five years. We believe that with Cars.co.in we will be able to increase and build revenue on a per sq ft basis. We want to double our efforts with CCI as a part of our growth and expansion plan.”
— Jatin Ahuja, Founder and Managing Director, Big Boy Toyz
The emphasis on digital channels reflects broader shifts in luxury retail, where even high-value purchases increasingly begin online. For the luxury pre-owned car market, digital platforms provide unprecedented inventory visibility, comparative shopping capabilities, and transaction transparency that build consumer confidence while expanding market access beyond traditional geographic limitations.
Digital Transformation Benefits
Big Boy Toyz’s digital strategy in the luxury pre-owned car market delivers several key advantages:
- Extended market reach beyond physical showroom locations
- Enhanced inventory visibility across diverse luxury brands and models
- Improved customer experience with detailed vehicle information and imagery
- Data-driven insights on consumer preferences and market trends
- Reduced operational costs per transaction compared to traditional sales models
Post-Pandemic Ownership Trends
The luxury pre-owned car market has experienced significant behavioral shifts following the COVID-19 pandemic, with changing attitudes toward vehicle ownership emerging as a powerful market driver. Industry data suggests a growing trend toward shorter ownership periods among luxury car buyers, contributing to increased inventory availability in the pre-owned segment.
This shift has been particularly pronounced in technology hubs like Bengaluru, where Big Boy Toyz has observed a notable uptick in luxury car demand. The company attributes this regional strength to the robust growth in the IT sector, which has created a substantial population of high-earning professionals with both the means and inclination to participate in the luxury pre-owned car market.
“The market has remained strong post-pandemic, driven by the desire to own luxury cars and a trend towards shorter ownership periods, leading consumers to opt for pre-owned luxury vehicles.”
— Jatin Ahuja, Founder and Managing Director, Big Boy Toyz
This accelerated ownership cycle creates a virtuous circle for the luxury pre-owned car market, with increased inventory turnover supporting broader market participation. As more near-new vehicles enter the secondary market, the value proposition for consumers improves, attracting buyers who might previously have hesitated to consider pre-owned options.
Post-Pandemic Consumer Behavior in Luxury Car Segment
- Shorter ownership cycles: Luxury car owners trading in vehicles more frequently, often after 2-3 years
- Value-conscious purchasing: Even affluent buyers increasingly recognize the financial advantages of pre-owned luxury options
- Digital research dominance: 85%+ of luxury car purchases now begin with online research
- Certified pre-owned preference: Growing demand for vehicles with certification and extended warranty protection
- Experiential rotation: Desire to experience different luxury brands rather than long-term loyalty to a single manufacturer
Future Outlook for the Industry
The trajectory for India’s luxury pre-owned car market appears overwhelmingly positive, with multiple factors aligning to support continued expansion. Big Boy Toyz’s impressive growth and ambitious expansion plans reflect confidence in the sector’s fundamentals, while broader market projections underscore the significant business opportunity ahead.
As the market matures, several trends are likely to shape its evolution over the coming years. Digital transformation will continue, with technology-enabled transactions becoming increasingly seamless. Simultaneously, the ecosystem surrounding the luxury pre-owned car market will develop, including specialized financing, insurance, and after-sales service offerings tailored to this segment.
Future Market Developments
- Market consolidation: Larger players like Big Boy Toyz likely to increase market share through scale advantages
- Specialized financing: Financial institutions developing products specifically for the luxury pre-owned car market
- Geographical expansion: Growth beyond metropolitan centers into wealthy tier-2 and tier-3 cities
- Digital transformation: Enhanced online platforms offering virtual showroom experiences
- Ecosystem development: Growth in complementary services including specialized insurance and maintenance packages
Big Boy Toyz’s planned automotive university represents an innovative approach to addressing potential growth constraints. By investing in talent development and industry knowledge, the company is laying groundwork for sustainable expansion of the luxury pre-owned car market while positioning itself as an industry leader committed to sector-wide advancement.
With projections indicating market value more than doubling by FY28, the luxury pre-owned car market in India stands at an inflection point. As consumer awareness increases and digital platforms reduce traditional friction points, the segment is poised for acceleration beyond its already impressive 15% annual growth rate, creating substantial opportunities for established players like Big Boy Toyz that combine physical retail presence with digital innovation.
