Excelfore in talks with Tata Motors for SDV rollout; Hero deployment goes live
Excelfore’s SDV Platform: Hero MotoCorp Goes Live as Tata Motors Talks Advance
Table of Contents
California-based Excelfore strengthens its Indian presence with successful Hero MotoCorp SDV platform deployment and advances talks with Tata Motors for electric fleet integration, targeting 30% of global revenue from the Indian market.
Indian Market Expansion
Excelfore, a leading provider of in-vehicle and cloud-to-vehicle connectivity solutions, has marked a significant milestone in its Indian market expansion with the successful deployment of its Software-Defined Vehicle (SDV) platform at Hero MotoCorp. The company is simultaneously advancing discussions with Tata Motors for comprehensive technology integration across their electric fleets and commercial vehicles.
Key Deployments
- Hero MotoCorp deployment went live on April 30, 2025
- Full production deployment, not proof of concept
- Production agreements signed with both Hero and Tata
- Integration planned across multiple vehicle platforms
Technology Integration
Excelfore’s Bengaluru engineering hub is spearheading the development and refinement of advanced vehicle connectivity solutions. The company’s software infrastructure demonstrates impressive capabilities in vehicle systems integration:
System Integration Scope
- Connects cloud to 60-80 electronic control units (ECUs)
- Covers critical vehicle systems:
- Braking systems
- Chassis control
- Powertrain management
- Climate control
- Infotainment systems
- Lighting controls
Future Growth and Development
Excelfore’s expansion strategy in India extends beyond traditional automotive applications. The company is actively exploring partnerships across various sectors:
Expansion Areas
- Charging infrastructure integration
- Earthmoving equipment manufacturers
- Non-automotive industrial applications
- Continued development of the Bengaluru engineering hub
Excelfore’s global presence includes successful deployments with major automotive manufacturers such as Audi, BMW, Volkswagen, Honda, FAW, and VinFast, bringing proven expertise to the Indian market.
Market Outlook
The company’s ambitious growth projections for India reflect the market’s rapid digital transformation:
Growth Projections
- Targeting 30% of global revenue from India
- 3-5 year growth timeline
- Volume-driven expansion strategy
- Rapid adoption rates comparable to Chinese market
According to Shrinath Acharya, Co-founder and CEO of Excelfore, “We’re seeing the same sense of urgency in India that we saw during our deployment in China six years ago. Indian automakers are rapidly improving their experience levels and embracing digital transformation with urgency.”
Published on May 1, 2025
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