FanDuel Sports Network touts streaming subscriber growth
FanDuel Sports Network Achieves Massive Growth: Streaming Subscribers Double in 8 Weeks
Table of Contents
Subscriber Growth and Metrics
FanDuel Sports Network, the rebranded portfolio of regional sports channels under Main Street Sports Group, has announced a remarkable surge in its subscriber base, doubling to nearly 650,000 in just eight weeks. The network is confidently projecting to reach one million direct-to-consumer customers by the end of the year, marking a significant milestone in its digital transformation journey.
Key Performance Indicators
- 650,000 current paid subscribers
- 250,000 unique daily users since MLB season start
- 1 million unique monthly users
- 92.5 minutes average watch time per game (9% YoY increase)
Network Coverage and Reach
The network’s extensive coverage spans 15 owned and operated channels, previously known as Bally Sports, providing comprehensive coverage of 30 teams across Major League Baseball, the National Basketball Association, and the National Hockey League throughout the United States.
Broadcast Portfolio
- 15 regional sports networks
- Coverage of 30 professional sports teams
- Multi-league content across MLB, NBA, and NHL
- Nationwide distribution network
Strategic Partnerships
The network’s growth has been accelerated through strategic partnerships with major digital platforms. A notable non-exclusive deal with Amazon Prime Video has expanded access to the networks, while collaborations with SB Nation and Yahoo Sports have helped drive subscriber acquisition through integrated content and fantasy sports communities.
Key Partnerships and Initiatives
- Amazon Prime Video streaming integration
- SB Nation content collaboration
- Yahoo Sports fantasy community integration
- Team-specific promotional campaigns
Industry Transformation
As the regional sports network landscape continues to evolve, FanDuel Sports Network is adapting to changing viewer preferences and market demands. The network offers flexible pricing options starting at $19.99 monthly for single network access, with plans to test various price points to optimize subscriber growth while maintaining value for existing pay-TV partnerships.
Market Adaptation Strategies
- Flexible pricing models
- Direct-to-consumer focus
- Digital-first approach
- Team-specific promotional offers
Michael Schneider, Chief Operating Officer and General Manager of direct-to-consumer at Main Street Sports Group, attributes the network’s success to its efficient acquisition program and strong partnerships. CEO David Preschlack emphasizes the company’s commitment to reinventing local sports media while enhancing team partner visibility, marking a new chapter in regional sports broadcasting.
About The Author
