Arrow expands retail presence, plans for 40 more stores across India
Arrow Expands Retail Presence: 40 New Stores Planned Across India
Table of Contents
Arrow’s Ambitious Expansion Strategy
International menswear brand Arrow has announced an ambitious expansion plan to add 40 new stores across India, according to Anand Aiyer, CEO of Arrow. This strategic move comes as part of the brand’s continued growth in the Indian retail market, focusing on key metropolitan areas and Tier 1 cities.
Key Expansion Highlights
- 40+ new stores planned across India
- Focus on malls and metropolitan areas
- Strategic presence in Tier 1 cities
- Continued growth in existing markets
Bengaluru: A Key Market for Arrow
The brand recently launched its thirteenth store in Bengaluru, located in the HSR Layout area. This expansion in Bengaluru reflects the city’s growing importance as a retail hub and the brand’s commitment to strengthening its presence in key metropolitan markets.
Arrow’s new store in HSR Layout, Bengaluru, showcasing their premium menswear collection. Photo: Arrow Retail
Arrow’s Brand Evolution and Product Range
Originally launched in New York, Arrow entered the Indian market in 1993 and has since evolved its product offerings significantly. The brand now offers a comprehensive range of menswear, including:
- Wrinkle-free shirts
- Sportswear collections
- Linen collections
- Smart casual wear
- Formal pieces
Brand Evolution Strategy
“We are trying to bring a lot more global trends. We are trying to bring a more younger sensibility to the brand,” says Aiyer. This strategy is evident in their collections like Arrow New York and Arrow Sport, which specifically target younger consumers with modern design elements.
Omnichannel Strategy and E-commerce Growth
Beyond physical retail expansion, Arrow has developed a robust omnichannel presence. The brand maintains a strong position on various e-commerce platforms, with online sales contributing significantly to their revenue mix.
E-commerce Performance
According to Aiyer, “Our online share is also equally healthy around 14-15% of our mix comes from online.” This balanced approach between physical and digital retail channels positions Arrow well for continued growth in the evolving retail landscape.
Manufacturing and Sourcing Capabilities
Arrow benefits from strong manufacturing capabilities through its parent company, Arvind Limited. The brand maintains a comprehensive sourcing strategy that combines local and global supply chains:
- Backward integration with Arvind Limited
- Local sourcing from the Indian subcontinent
- Global sourcing for specialized products
- Strategic partnerships for technical fabrics
Sourcing Strategy
“We have very strong sourcing happening on an Indian basis and also global sourcing as per the needs of the market,” explains Aiyer. The brand only imports specific categories like winter wear, jackets, and technical fabrics that cannot be fully sourced from India.
Future Outlook and Market Position
With its planned expansion of 40 new stores, Arrow is positioning itself for significant growth in the Indian menswear market. The brand’s combination of physical retail presence, e-commerce strength, and robust manufacturing capabilities creates a solid foundation for future success.
Market Position
- Strong presence in metropolitan markets
- Growing e-commerce channel
- Comprehensive product range
- Robust manufacturing and sourcing capabilities
- Focus on younger consumer segments
About The Author
