Eternal shuts down Zomato Quick, Everyday
Eternal (Zomato) Discontinues Quick and Everyday Services: Strategic Shift in Food Delivery
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Eternal Ltd (formerly Zomato Ltd) announces the shutdown of its Zomato Quick and Everyday services, citing profitability concerns and infrastructure limitations. The strategic decision reflects broader challenges in the quick commerce segment of food delivery.
Service Discontinuation Overview
Eternal Ltd has made a significant strategic decision regarding its service offerings:
Key Developments
- Zomato Quick service discontinued
- Everyday initiative shut down
- Bistro by Blinkit continues operations
- Focus shift to core delivery services
The company continues to maintain its competitive edge through Bistro by Blinkit, which remains operational alongside competitors like Swiggy Snacc and Zepto Cafe.
Infrastructure Challenges
Deepinder Goyal, Founder & CEO of Eternal, outlined several key challenges in a letter to shareholders:
Critical Issues
- Restaurant density limitations
- Inadequate kitchen infrastructure for 10-minute delivery
- Inconsistent customer experience
- Limited demand growth despite quick delivery
“The current restaurant density & kitchen infrastructure is not set up for delivering orders in 10 minutes, which leads to inconsistent customer experience.” – Deepinder Goyal, CEO
Market Analysis and Impact
Industry experts provide insights into the challenges faced by quick delivery services:
Market Challenges
- Low average order value
- High operating costs
- Limited demand pockets
- Operational complexity
According to Satish Meena from Datum Intelligence, the real growth potential lies in mainstream food delivery and dining out, where Eternal already has established scale and customer loyalty.
Future Strategy and Focus
Eternal has outlined its strategic direction moving forward:
Strategic Initiatives
- Optimizing delivery time to 20-25 minutes
- Improving logistics fleet efficiency
- Focusing on sustainable growth
- Enhancing supply chain control
The company’s revised approach focuses on achieving optimal delivery times through systematic improvements rather than pursuing aggressive quick-delivery targets.
Published on May 1, 2025
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