Ford Launches Premium ‘Platinum Plus’ Experience for Luxury Pickup Trucks

Elevating the Luxury Truck Experience

Ford Motor is revolutionizing the premium pickup truck ownership experience with its new “Platinum Plus” program. Launched in Dearborn, Michigan, this exclusive initiative aims to provide a curated, high-end experience for customers of Ford’s most premium pickup trucks, setting a new standard in luxury automotive service.

Redefining Luxury in Pickup Trucks

The Platinum Plus package represents the pinnacle of Ford’s 2025 F-Series lineup, replacing the previous “Limited” models as the most prestigious offering. Starting around $100,000 for Super Duty vehicles, these trucks combine luxury with capability, featuring distinctive design elements and premium materials.

Competitive Advantage Through Service

According to Brian Rathsburg, marketing manager for Ford F-Series Super Duty, this program represents a significant competitive advantage. “When customers purchase the top of the lineup for Super Duty, they expect a more premium experience. We’re excited to start with this concept and evolve it based on customer preferences,” he explained during Tuesday’s event.

Future Developments and Market Impact

The program is designed to be dynamic and responsive to customer needs, with Ford planning to adapt and expand services based on owner feedback and preferences. This approach aligns with Ford’s broader strategy of enhancing customer experience, similar to their successful “Pro” fleet customer services program.

As the automotive industry continues to evolve, Ford’s Platinum Plus program represents a significant step forward in premium vehicle ownership experiences, setting new standards for luxury in the pickup truck segment.