Hero MotoCorp’s domestic wholesales in April down 44% on-year due to 3-day shutdown
Hero MotoCorp’s April 2025 Sales Drop 44% Due to Strategic Shutdown
Table of Contents
Hero MotoCorp’s Sales Decline
India’s largest two-wheeler manufacturer, Hero MotoCorp, reported a significant 44% year-on-year decline in domestic wholesales for April 2025. The company’s dispatches to dealers dropped to 2,88,524 units compared to 5,13,296 units in April 2024, marking a substantial decrease in their monthly performance.
Key Sales Figures
- April 2025 Dispatches: 2,88,524 units
- April 2024 Dispatches: 5,13,296 units
- Decline Percentage: 44%
- Retail Registrations: 5.05 lakh units (ICE two-wheelers)
Impact of Strategic Shutdown
The significant decline in numbers was attributed to a temporary production halt implemented from April 17-19 at multiple manufacturing facilities. This strategic shutdown affected operations at Dharuhera, Gurugram, Haridwar, and Neemrana plants, aimed at facilitating supply chain alignment and conducting scheduled maintenance and infrastructure improvements.
Shutdown Details
- Duration: April 17-19, 2025
- Affected Facilities: Dharuhera, Gurugram, Haridwar, Neemrana
- Purpose: Supply chain alignment and maintenance
- Expected Recovery: Normalization anticipated in May
Two-Wheeler Market Dynamics
Despite the temporary setback in wholesales, Hero MotoCorp maintained strong retail performance. According to Vahan data, the company recorded 5.05 lakh registrations for its ICE two-wheelers in April 2025. Additionally, their electric mobility brand, Vida, continued its growth trajectory with 7,116 units of the Vida V2 electric scooter dispatched during the month.
Market Performance Indicators
- Consistent month-on-month retail market share growth in 2025
- Strong retail registration numbers
- Vida V2 electric scooter: 7,116 units dispatched
- Maintained market presence despite production challenges
Competitor Performance
The two-wheeler market showed varied performance across manufacturers. While some major players experienced declines, others reported growth in their April sales figures. TVS Motor emerged as a significant gainer, moving to the second position in domestic wholesales.
Industry Performance Overview
- HMSI: 12% decline (4,22,931 units)
- TVS Motor: 7% growth (3,23,647 units)
- Bajaj Auto: 13% decline (1,88,615 units)
- Suzuki Motorcycle India: 8% growth (95,214 units)
- Royal Enfield: 1% growth (76,002 units)
Market Position and Future Outlook
Hero MotoCorp expects operations to normalize in the current month, with the temporary shutdown’s impact being absorbed. The company’s consistent month-on-month increase in retail market share throughout 2025 indicates strong underlying market performance, despite the temporary setback in wholesale numbers.
Future Prospects
- Expected normalization of production in May
- Continued focus on market share growth
- Expansion of electric mobility segment
- Strengthened supply chain management
The April 2025 performance, while showing a significant decline in wholesales, reflects Hero MotoCorp’s strategic approach to operations management rather than underlying market weakness. The company’s strong retail numbers and growing electric mobility segment suggest resilient market fundamentals, with the temporary shutdown expected to yield long-term operational benefits.
About The Author
