Hyundai down to fourth spot in April sales; hit by M&M, Tata Motors
Hyundai’s Market Position Shifts: April 2025 Auto Sales Analysis
Table of Contents
Hyundai Motor India faces market position challenges in April 2025
Market Position Shift
In a significant development for the Indian automotive industry, Hyundai Motor India (HMIL) has been pushed to the fourth position in monthly sales for the first time since its inception in 1996. This shift marks a notable change in the competitive landscape of the Indian passenger vehicle market.
Mahindra & Mahindra (M&M) has emerged as the second-highest selling car manufacturer in India for April 2025, following Maruti Suzuki India Ltd (MSIL). Tata Motors has secured the third position, pushing Hyundai to fourth place.
Detailed Sales Analysis
The sales figures for April 2025 reveal interesting market dynamics:
| Manufacturer | April 2025 Sales | April 2024 Sales | Growth/Decline |
|---|---|---|---|
| Maruti Suzuki | 1,38,704 units | 1,37,952 units | +0.5% |
| Mahindra & Mahindra | 52,330 units | 41,008 units | +28% |
| Tata Motors | 45,199 units | 47,883 units | -6% |
| Hyundai Motor India | 44,374 units | 50,201 units | -11.6% |
Market Dynamics
The Indian automotive market is experiencing several significant changes:
- M&M’s success is attributed to new launches like the Thar Roxx and electric vehicles (BE 6 and XEV 9e)
- Hyundai’s decline is linked to market sentiment and fewer new launches
- Tata Motors maintains a strong position despite a slight decline in sales
Hyundai’s focus on exports has shown positive results, with a 21.5% year-on-year growth in export volumes in April 2025, according to Tarun Garg, Whole-time Director and COO of HMIL.
Competitor Performance
Other manufacturers have shown varying performance:
- Kia India reported 18.3% growth with 23,623 units sold
- Toyota Kirloskar Motor showed 21% growth with 24,833 units
- JSW MG Motor India recorded 23% growth with 5,829 units
Future Outlook
The Indian automotive market continues to evolve with several key developments:
- Kia India is set to unveil its new ‘Clavis’ model on May 8
- Electric vehicle adoption is gaining momentum
- Market competition is intensifying with new model launches
Despite the current challenges, Hyundai’s strong export performance and focus on ‘Make in India, Made for the World’ strategy could help the company regain its market position in the coming months.
Published on May 1, 2025
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