International tourists to U.S. fall, but Americans keep going abroad
US International Tourism Trends 2025: Americans Travel More While Foreign Visitors Decline
Key Findings:
- Foreign visitors to US by air decreased 10% in March 2025
- US citizens traveling abroad increased 22% compared to 2019
- Potential $21 billion loss in travel-related exports
- Premium international travel bookings show resilience
- Baby boomers driving luxury international travel demand
Tourists admire the Bridge of Sighs in Venice, Italy (Photo: Andrea Merola/Bloomberg)
Shifting Patterns in International Travel
The $11 trillion global travel industry is witnessing a significant shift in travel patterns, with Americans increasingly venturing abroad while international visitors to the United States continue to decline. This trend is reshaping the landscape of international tourism and having substantial economic implications for the US travel sector.
US Outbound Travel
6.56 million US travelers went abroad in March 2025
Foreign Visitors
4.54 million international visitors in March 2025
Economic Impact and Industry Response
Key Statistics:
- US travel industry value: $1 trillion annually
- Current travel services gap: Over $50 billion
- Projected export loss: $21 billion
- International tourism spending expected increase: 12%
The imbalance between outbound and inbound travel is causing concern for the US travel industry. JPMorgan has warned that the decline in foreign travel spending could subtract approximately 0.1% from gross domestic product this year. The U.S. Travel Association’s earlier projection of a 12% increase in international tourism spending may need revision given current trends.
Airline Industry Insights
Major US airlines are reporting mixed results from these shifting travel patterns. United Airlines has noted a 6% decrease in European bookings and a 9% decline in Canadian originating passengers. However, premium cabin sales have increased by 17%, with international demand rising 5%. Delta Air Lines reports strong international sales through summer and into fall, particularly in premium cabins.
Airline Performance Indicators
- United Airlines: Premium cabin sales ↑ 17%
- Delta Air Lines: Strong international advance bookings
- European bookings: ↓ 6% year-over-year
- Canadian bookings: ↓ 9% year-over-year
Changing Travel Demographics
The trend is particularly notable among specific demographic groups. Baby boomers, despite market volatility, are driving luxury international travel demand. Travel advisers report increased interest in international destinations for milestone celebrations, such as college graduations, with families willing to invest in premium experiences.
Popular Travel Trends
- Milestone celebration trips
- European destinations (Spain, Portugal, Italy)
- Media-inspired travel choices
- Premium and luxury experiences
- Multi-generational family trips
Future Outlook
Industry experts suggest several factors affecting international travel to the US, including visa processing delays, geopolitical tensions, and currency exchange rates. American Airlines CEO Robert Isom emphasizes the need to make the US more attractive to international visitors, particularly through streamlined visa processes.
Recommendations for Growth
The travel industry and government agencies are working to address these challenges through various initiatives:
- Streamlining visa application processes
- Improving international visitor experience
- Hosting major international events (World Cup, Olympics)
- Enhancing business travel facilitation
- Developing targeted marketing campaigns