Lou Doillon Stars in Massimo Dutti's Rooted Heritage Bag Campaign | Fashion
Lou Doillon Embodies Parisian Elegance in Massimo Dutti’s Rooted Heritage Campaign
Lou Doillon brings her signature French style to Massimo Dutti’s latest bag campaign. Photo: Massimo Dutti
Campaign Overview: A Celebration of Timeless Style
French style icon Lou Doillon brings her distinctive Parisian flair to Massimo Dutti’s latest bag edit, Rooted Heritage. The black and white campaign masterfully captures the essence of effortless French elegance while showcasing the brand’s refined collection of leather and suede totes. Shot by renowned fashion photographer Michel Dubois, the campaign represents a perfect marriage of heritage craftsmanship and contemporary style.
Campaign Essentials:
- Black and white photography highlighting timeless design
- Premium Nappa leather and suede materials
- Classic Parisian locations
- Signature Lou Doillon styling
- Art direction by Studio Martel
- Sustainable production practices
The Rooted Heritage Collection: Luxury in Detail
The collection features premium leather totes in versatile designs. Photo: Massimo Dutti
The collection showcases luxury tote bags crafted from the finest materials, including buttery-soft Nappa leather and premium suede. Each piece embodies Massimo Dutti’s commitment to timeless design and superior craftsmanship, perfect for the modern woman who appreciates understated luxury. The bags are produced in small batches at the brand’s atelier in Florence, Italy, where skilled artisans with decades of experience bring each design to life through meticulous attention to detail.
Collection Highlights:
- Premium Nappa leather totes with hand-stitched details
- Split suede maxi bags with reinforced bases
- Minimalist hardware in brushed gold finish
- Versatile neutral colorways including cognac, noir, and taupe
- Interior organization with dedicated laptop compartments
- Detachable crossbody straps for versatile carrying options
Parisian Setting: The Perfect Backdrop
Classic Haussmannian architecture provides an elegant backdrop for the campaign. Photo: Massimo Dutti
Set against the romantic backdrop of Paris, the campaign artfully captures the city’s timeless architecture and elegant spirit. From wrought-iron balconies to classic Haussmannian interiors, each location serves as a perfect complement to both Doillon’s natural grace and the collection’s refined aesthetic. The campaign was shot across iconic locations including the Marais district, Place des Vosges, and the historic Café de Flore, each setting chosen to reflect the collection’s blend of heritage and modernity.
“Paris isn’t just a backdrop; it’s a character in this campaign. Every corner of the city tells a story of elegance and timeless style, much like each piece in the Rooted Heritage collection.”
– Lou Doillon, Campaign AmbassadorCampaign Highlights: Style in Motion
The campaign perfectly balances structured tailoring with relaxed silhouettes, as Doillon moves effortlessly between sophisticated and casual looks. Whether paired with an oversized suit or a flowing slip dress, the bags prove their versatility as everyday luxury accessories. Styled by Marie-Amélie Sauvé, the looks emphasize the collection’s adaptability from dawn to dusk, boardroom to bistro.
“The Rooted Heritage collection represents the perfect fusion of Parisian elegance and practical luxury, embodied by Lou Doillon’s authentic style and the timeless appeal of our designs.”
– Massimo Dutti Creative TeamStyling Notes:
- Relaxed tailoring with structured bags
- Minimalist silhouettes in premium fabrics
- Monochromatic palette with subtle texture play
- Effortless accessorizing with vintage-inspired elements
- Day-to-night versatility
- Sustainable fashion focus
Pricing and Availability
The Rooted Heritage collection launches globally on February 15, 2024, available in Massimo Dutti boutiques and online. Each piece comes with a certificate of authenticity and a dedicated care kit to ensure longevity. The collection ranges from €495 for the essential tote to €895 for the limited edition suede weekender, reflecting the premium materials and artisanal craftsmanship.
Collection Details:
- Global launch: February 15, 2024
- Price range: €495 – €895
- Available in 47 countries
- Exclusive pre-order for Massimo Dutti Club members
- Complimentary personalization service
- Two-year craftsmanship warranty
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