<strong>Image Credits:</strong>Airtime
Airtime Video Tools Launched by Evernote Founder as mmhmm Rebrands
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Evernote founder Phil Libin’s pandemic-born video startup mmhmm has officially rebranded as Airtime, simultaneously launching a comprehensive suite of Airtime Video Tools designed to revolutionize online meetings. On Thursday, the company unveiled its latest innovations: a professional-grade virtual camera and an advanced presentation tool that work together to make video meetings more engaging, polished, and memorable in today’s hybrid work environment.
The new Airtime Video Tools interface combines professional presentation features with personalized visual enhancements. Image Credits: Airtime
Introduction to Airtime Video Tools
The newly launched Airtime Video Tools represent a significant evolution in video collaboration technology, addressing common pain points in today’s virtual meeting culture. As remote and hybrid work arrangements become permanent fixtures in the corporate landscape, Libin’s company recognized that many participants appear in meetings with unprofessional backgrounds, casual attire, or simply opt to keep their cameras off entirely—resulting in reduced engagement and effectiveness.
The Airtime Video Tools suite consists of two complementary products: Airtime Creator, a sophisticated presentation tool that lets users appear on screen alongside their slides, and Airtime Camera, a virtual camera enhancement that elevates personal appearance in any video meeting platform. Together, these tools aim to make online meetings more professional, engaging, and memorable.
Key Features of Airtime Video Tools
- Airtime Creator: Advanced presentation tool allowing up to 10 participants to appear on screen alongside slides
- Airtime Camera: Virtual camera enhancement that works with all major meeting platforms
- Custom backgrounds: Professional environment options with tinting and branding
- Visual reactions: Ability to react using GIFs and visual elements
- Brand integration: Options to add logos and consistent visual identity
- Multi-platform compatibility: Works with Zoom, Teams, Meet, Webex, and more
Airtime Creator: The Evolution of Video Presentations
Airtime Video Tools’ Creator component represents a significant advancement in presentation technology. Rather than simply sharing slides while participants see a small thumbnail of the presenter, Airtime Creator places presenters directly in the foreground of their content, creating a more dynamic and television-like experience.
Airtime Creator builds upon the foundation established by mmhmm’s original offering, incorporating all previous functionality while expanding capabilities. The tool allows up to 10 participants to appear on screen simultaneously during presentations, enabling collaborative demonstrations and panel-style discussions with visual aids.
Airtime Creator enables multiple presenters to appear alongside visual content with branded backgrounds. Image Credits: Airtime
Users of Airtime Video Tools can customize virtually every aspect of their presentations, including:
- The visual layout of presenters and content
- Background designs, colors, and effects
- Content formatting and presentation style
- Transitions between presentation segments
- Integration of multimedia elements
These customization options allow presenters to create distinctive and branded experiences that stand out compared to standard slide sharing, potentially increasing audience retention and engagement throughout virtual meetings.
Airtime Camera: Enhancing Video Call Appearance
The second major component of the Airtime Video Tools suite is Airtime Camera, a virtual camera enhancement that integrates seamlessly with all popular video conferencing platforms including Zoom, Microsoft Teams, Google Meet, and Cisco Webex. This tool is designed to help users create a more professional and distinctive appearance in online meetings.
Airtime Camera Benefits
The Airtime Camera component of Airtime Video Tools offers several advantages for professionals:
- Stand out in crowded meetings: Visual enhancements help distinguish you from other participants
- Maintain brand consistency: Add logos and branded elements to reinforce company identity
- Conceal unprofessional environments: Replace distracting backgrounds with customized options
- Express reactions visually: Use GIFs and visual elements to convey reactions without interrupting
- Create a professional appearance: Present yourself more professionally regardless of actual surroundings
Airtime Camera addresses a common challenge in remote work: maintaining a professional appearance despite varying home environments. Rather than using standard virtual backgrounds that can look artificial or glitch around edges, Airtime Video Tools offers more sophisticated background tinting and customization that preserves a natural look while enhancing visual appeal.
Users can design custom “looks” that include background tinting, logo placement, visual reactions, and additional graphical elements. These settings can be saved as presets for consistent use across different meetings and platforms, ensuring a cohesive personal brand regardless of which meeting service is being used.
From mmhmm to Airtime: The Rebranding Strategy
Alongside the launch of these new Airtime Video Tools, the company announced its official rebranding from mmhmm to Airtime. This strategic name change represents more than just a new identity—it reflects the evolution of the company’s vision and product offering.
The original mmhmm name, while playful and memorable, presented pronunciation challenges and potential branding limitations as the company expanded its product suite. The Airtime name carries more professional connotations while still maintaining a connection to the broadcasting and presentation focus of the company.
What Existing Users Need to Know
Current mmhmm users will experience the following changes with the transition to Airtime Video Tools:
- Desktop app users will see the app name and icon change with the next launch
- Web users will see the changes immediately
- The mmhmm virtual camera will be updated to “Airtime” in meeting software settings
- Existing customers will receive both Airtime Creator and Airtime Camera
- All saved content and settings will remain accessible in the rebranded applications
The rebranding coincides with the expansion of the product line, allowing the company to position Airtime Video Tools as a comprehensive suite rather than a single-purpose application. This strategic repositioning may help the company compete more effectively in the growing market for professional video enhancement tools.
Pricing and Availability
The Airtime Video Tools are being introduced with different pricing models for each component:
| Product | Pricing Model | Cost | Free Access |
|---|---|---|---|
| Airtime Camera | One-time purchase | $20 | Free until August 1, 2025 |
| Airtime Creator | Monthly subscription | $10 per month | Free trial available |
Existing mmhmm users will automatically receive access to both tools as part of the rebranding transition. The company’s decision to offer Airtime Camera for free until August provides a substantial trial period for users to experience the value of the tool before deciding whether to purchase.
The Airtime Video Tools are available immediately for download and use across major operating systems, with support for integration with all popular video conferencing platforms.
Future Outlook for Airtime Video Tools
As a well-funded startup backed by Sequoia Capital, SoftBank Vision Fund, and other prominent investors with approximately $100 million in capital, Airtime is positioned for potential growth and further innovation in the video collaboration space. The rebranding and product expansion of Airtime Video Tools indicates the company’s ambitions extend beyond its original pandemic-era offerings.
Phil Libin, known for his success with Evernote, brings considerable experience and industry connections to this venture. The timing of these new Airtime Video Tools coincides with a market shift where many companies are solidifying their long-term hybrid work strategies, potentially creating sustained demand for professional video enhancement solutions.
The Growing Video Enhancement Market
The launch of Airtime Video Tools comes amid increasing competition in the virtual meeting enhancement space:
- Major platforms like Zoom and Teams continue to add native presentation and appearance features
- Specialized tools for different aspects of virtual meetings are proliferating
- Enterprise customers are seeking ways to maintain professional standards in remote work
- Virtual event platforms are extending into everyday meeting enhancements
- AI-powered video enhancement tools are gaining traction
With its combination of presentation capabilities and appearance enhancement features, Airtime Video Tools offers a comprehensive approach that distinguishes it from single-purpose alternatives. The company’s future success will likely depend on its ability to continue innovating while maintaining ease of use—a balance that Libin previously demonstrated at Evernote.
For professionals and organizations seeking to elevate their virtual meeting presence, the introduction of Airtime Video Tools provides new options for creating more engaging, professional, and memorable online interactions as hybrid work continues to define the modern workplace.
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