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Apple’s App Store Revolution: New Rules Allow External Payment Links in US Apps
Apple’s App Store now allows US apps to include external payment links
Table of Contents
Major Policy Change Overview
In a significant shift in its App Store policies, Apple has announced changes that will allow US-based apps to include links directing users to external websites for purchasing subscriptions and digital goods. This landmark change marks a departure from Apple’s long-standing practice of controlling all in-app purchases through its platform.
Key Policy Changes
- Apps can now include external payment links
- Removal of mandatory “scare screens”
- Updated App Review Guidelines
- Changes apply to US App Store only
Legal Background and Epic Games Case
Epic Games files lawsuit against Apple over App Store control
Epic Games wins injunction ordering Apple to allow external payment options
Apple implements partial changes with 27% commission and warning screens
Court orders removal of “scare screens” and full compliance
Implementation Details
| Feature | Previous Policy | New Policy |
|---|---|---|
| External Links | Prohibited | Allowed |
| Warning Screens | Mandatory | Removed |
| Commission | 27-30% | Under review |
| Geographic Scope | Global restrictions | US-specific changes |
“The App Review Guidelines have been updated for compliance with a United States court decision regarding buttons, external links, and other calls to action in apps.”
Impact on Developers and Users
This policy change represents a significant shift in the iOS app ecosystem, potentially affecting how developers monetize their applications and how users make digital purchases. Major platforms like Spotify have already begun implementing external payment links in their US apps.
Benefits for Developers
- Greater payment processing flexibility
- Potential for reduced transaction fees
- Direct customer relationship management
- Increased monetization options
Industry Response and Future Implications
While Apple has expressed disagreement with the court’s decision and plans to appeal, the company is proceeding with implementation. This change could set precedents for similar modifications in other regions and potentially influence the broader digital marketplace landscape.
Market Impact Predictions
- Increased competition in payment processing
- Potential shift in app pricing strategies
- Evolution of digital marketplace models
- Global implications for app store policies
Looking Ahead
As the digital marketplace continues to evolve, these changes could mark the beginning of a broader transformation in how mobile app ecosystems operate. The industry will be watching closely to see how this affects both developer revenues and user experiences in the coming months.
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